our story
ComfyWearClo was born out of a simple idea in 2015: to bridge the gap between comfort and style in everyday clothing. Our founder, Alex Mitchell, was an avid traveler and fashion enthusiast who grew tired of choosing between looking good and feeling comfortable during his adventures around the world.
While backpacking through Asia, Alex met artisans crafting unique, comfortable garments using traditional methods. Inspired by their craftsmanship and the comfort of these clothes, he envisioned a brand that could bring this level of comfort to the modern wardrobe without compromising on style.
Upon returning home, Alex assembled a small team of designers and began working out of a tiny studio apartment in London. With a focus on sustainable materials and ethical production methods, the first ComfyWearClo collection was launched online in early 2016. The collection featured versatile pieces that blended casual wear with a touch of elegance, quickly capturing the attention of comfort-seekers and fashionistas alike.
The positive response was overwhelming. Customers from all over the UK praised the brand for its high-quality fabrics and innovative designs. By 2018, ComfyWearClo expanded internationally, opening flagship stores in key fashion capitals like New York, Tokyo, and Sydney.
Today, ComfyWearClo continues to redefine comfort in fashion. We have broadened our range to include not only clothing but also footwear and accessories, all designed with the same commitment to comfort, style, and sustainability. Our team collaborates with designers and artisans worldwide, ensuring that each product carries a piece of global inspiration.
As we grow, our mission remains the same: to provide you with attire that feels as good as it looks, so you can move through life with confidence and ease. Join us on our journey as we continue to innovate and bring comfort to the forefront of fashion.